This *ONE* thing is stopping you from getting clients on repeat
Do you have an actual content strategy?
Or do you only have a content posting schedule?
This is the obstacle that right now could be exactly what’s stopping you from skyrocketing on social and hitting your income goals.
Content STRATEGY verses SCHEDULE.
Here’s the difference:
A Content Strategy is strategically bringing awareness to the gap your ideal client has (aka the obstacle standing in the way of them getting what they want) and positioning your offer as the solution.
A Content Schedule is the frequency that you post content with the intention of growing your audience, nuturing them, or giving value to them.
Your Content Strategy is HOW you grow and nurture your audience so eventually they can go deeper and get the transformation they're looking for with your help
For example:
Do you know WHY you're posting that piece of content?
Do you know HOW to post to intentionally grow your audience?
Do you know WHAT to post to intentionally nurture your audience?
If not, you don't have a content strategy, you have a content schedule.
Here's how to fix it:
Figure out the answers to the questions above, along with:
Why should they care?
What do they get?
What would help them right now?
To make it even better, answer this:
“Would they understand what I just said with the knowledge and awareness they have right now?”
This is how you make sure you're speaking to them where they're at if you want them to hear you.
And if you want help with this, grab a Messaging Intensive where we clear all this up so you can be heard by the people who need you and start getting clients on repeat.